Case Study 2
Crafting Narrative With Lone Star Parity Project
The Challenge.
Challenge for most of every project was twofold. First, we explored ways to communicate the core mission and vision of the organization in a way that removed jargon, overly technical nuance and inaccessible language.
Second, we helped Lone Star explore ways to tailor messaging for a variety of genres, audiences, and purposes.
About Lone Star Parity Project.
Lone Star Parity Project is Texas' leading entity for data collection, both qualitative and quantitative, on Texas women running for public office. Through primarily volunteer effort, LSPP is able to offer the state's most comprehensive database of its kind for informing us of how many women file, run, and win public office.
By shedding light on all levels of government, LSPP seeks to elevate the power of grassroots organizing with data-driven storytelling and targeted outreach.
“Vanessa was SO helpful to our organization... Her knowledge on how to present the content structured our discussions, but the real value came from her insight in questioning and synthesizing the information I gave her about our organization. She was able to find the heart of what makes Lone Star Parity special and the passion of why we do what we do while making me feel like it was within me all along.”
— Adrianna Maberry, Lone Star Parity Project
